PARTNERS

LIFE FITNESS

Life Fitness is the largest commercial fitness equipment manufacturer in the world.

Life Fitness has a heritage of being out in front. More than three decades ago, their very first product, the Lifecycle exercise bike, sparked a worldwide fitness revolution. Today, Life Fitness offers a full line of cardiovascular and strength-training products designed for exercisers of all fitness levels.

ATLANTIS Strength Systems

You haven't heard of ATLANTIS Strength Systems?  That's okay - do you know who has heard of Atlantis Strength Systems?  Prince Albert of Monaco, pop-star Ricky Martin, rock legend Lenny Kravitz, Olympic Strength Coach Charles Poliquin, and dozens of NHL, NFL, and Olympic athletes.  These people wanted the absolute best strength equipment that money can buy.  They chose Atlantis.  So did EDGE.

IRON GRIP Barbell Company

Founded in 1993, Iron Grip Barbell Company quickly rose to prominence through the introduction of a revolutionary new design for weight plates. At the 1993 IHRSA convention, Iron Grip launched the first and only weight plates with integrated handgrips and a unique 12-sided design. This breakthrough became the company's signature product and represents the most significant improvement to the industry's oldest fitness equipment - the iron barbell and weight plate.